The People Behind the Company
The STRANDS Hair Color team represents many decades of individual success stories in the professional beauty industry. Bridging all generations, each brings their own brand of knowledge and passion to the creative, trendsetting world of the Strands colorist.
Owning our own salons, spas and schools gives us direct access to observe practical product performance on an ongoing basis. STRANDS must consistently perform within our own real world of color use — before we would ever introduce anything to you. Being in the business, our internal standards are critically high — and STRANDS has passed with flying colors.
As we proudly launch our color collection nationally, we know you’ll agree… STRANDS is colorist-worthy and ready-to-wear for your fashion-aware clients throughout the country. As our tag line says: Discover Strands … and Ignite Your Color Passion!
Mirela Marinescu
STRANDS Founder and CEO
Karina Rizvanbegovic
STRANDS Marketing Director
Pamela Pacheco
STRANDS Director of Education
Amy Dahlstrom
STRANDS Education Manager
Sharon Esche-Irving & Alexander Irving
Esche & Alexander Public Relations, Inc.,
